For many years, we have been supporting Zell am See-Kaprun in the areas of text, conception, and international PR. It is only a week now, that the holiday region entered the public stage with its new trademark. On press releases and advertising posters as well as online the tourists’ recreational paradise is wearing a new gown. Its website captivates with an extended offer of information, technical treats like podcast and weblog, atmospheric panorama pictures and, not least, with excellent texts and articles in German and English from our house.

Following the ideas and set standards of our customer, our editorial team was responsible for more than 180 texts in many different categories. From Ski & Board via Hiking and Golf to Family & Kids – our focus was on emphasizing the unique Austrian flair and characteristic charm of Zell am See-Kaprun. The corporate identity and the new logo (designed by the advertising agency ‘Baschnegger Ammann Partner’) in the colours white, green, and blue representing the core elements glacier, mountain, and lake respectively go hand in hand with this maxim. When it came to programming, Zell am See-Kaprun trusted in Franz Kratochvil (Windischgarsten, Austria) to do an excellent job. Just take a look for yourself! You’ll find more information on the relaunch of the trademark and the region on the website.

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