‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]

It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]

How can you motivate people to change their behaviour especially when it has become daily routine? That is for instance taking the escalator instead of the stairs, leaving waste lying around on the park bench instead of throwing it in a bin or breaking the speed limit on the way to work since you are [...]

In press agencies and offices, they are common PR practise: clippings. They are used to document your work, analyse coverage, monitor conveyed messages etc. Many agencies have specialized in media monitoring services and systematically browse the landscape of print, TV, radio and online publications at minute intervals. The keywords are defined by their clients who [...]

More than 100 tourism experts from all fields came together in Eichstätt last weekend to discuss current trends and topics which move the industry. At the 3rd Tourism Barcamp, organized by Prof. Dr. Hans Hopfinger (University of Eichstätt) and the three bright minds of Tourismuszukunft, an e-tourism institute, provocative discussions were welcome in order to [...]

With more and more frequency we are confronted with the statement that in times of social media, public and media relations have changed completely. Some even prophesy the death of traditional public relations facing the increasing proliferation of social media tools. Ten, five or even only two years ago PR used to make use of [...]

At the turn of the year agencies, sole traders, and freelancers tend to negotiate the budget of the up-coming twelve months with their clients and customers. And of course, the time to look back at the results of the preceding year is ripe, too: which were the successful campaigns, which strategies are worth expanding? In [...]

Crisis management in Web 2.0: thanks to the social web, Internet has become a unique platform for exchanging opinions. Today users are able to share information – freely, globally, and in real time. Companies have to face up to this development. Praise and criticism on part of customers and clients are no longer exclusively uttered [...]

The numbers which are flickering across the screen are definitely impressive. And they are all about the Internet and social media. After merely three years, more than 50 million people listened to their favourite music on an iPod, while it took radio 38 years to reach the same number of users. If the social network [...]