Even the most experienced journalists can sure remember their first insecure steps in text production when staring at a blank sheet of paper without a clue of where to begin. Even when you have already been a member of the writing guild for many years, there are days when news are pouring in so fast [...]
All the world’s a stage and in recent years the Internet has made it extremely easy for the players to put themselves in the limelight. Luring readers to one’s private blog with exciting insight into one’s life, presenting an expressive profile and regularly posting updates on Facebook or sharing events and web finds with your [...]
This year’s holidays took me on a backpacking tour through Aquitaine in south-western France. Equipped with a tent, a camping mat, sleeping and backpack I discovered four different regions of this gorgeous province on foot. Another piece of equipment which is indispensable to capture the atmosphere and new impressions is a camera, of course.
As a [...]
Since we are a socially concerned agency, we always try to share our success. Last year instead of sending out Christmas presents, we made a donation on the behalf of our clients to a rainforest conservation project. This time, we have chosen a local institution to profit from our commitment: the children’s home in Aschaffenburg. [...]
Christmas is approaching with giant strides and Advent mood is spreading in our offices. There are plates with Christmas biscuits on each desk and a web find gave our boss the idea to elf some of his busy bees. Thus our team has taken to the dance floor dressed in funny costumes. Don’t we cut [...]
Internet Explorer and Firefox fall short when it comes to your individual requirements? Well, then RockMelt may be an alternative. This new browser has been geared to the needs of the social media community. For the time being, a beta version is available for Windows as well as for Mac OS X. If we have [...]
‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]
Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]
It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]
How can you motivate people to change their behaviour especially when it has become daily routine? That is for instance taking the escalator instead of the stairs, leaving waste lying around on the park bench instead of throwing it in a bin or breaking the speed limit on the way to work since you are [...]
