In press agencies and offices, they are common PR practise: clippings. They are used to document your work, analyse coverage, monitor conveyed messages etc. Many agencies have specialized in media monitoring services and systematically browse the landscape of print, TV, radio and online publications at minute intervals. The keywords are defined by their clients who [...]

More than 100 tourism experts from all fields came together in Eichstätt last weekend to discuss current trends and topics which move the industry. At the 3rd Tourism Barcamp, organized by Prof. Dr. Hans Hopfinger (University of Eichstätt) and the three bright minds of Tourismuszukunft, an e-tourism institute, provocative discussions were welcome in order to [...]

With more and more frequency we are confronted with the statement that in times of social media, public and media relations have changed completely. Some even prophesy the death of traditional public relations facing the increasing proliferation of social media tools. Ten, five or even only two years ago PR used to make use of [...]

At the turn of the year agencies, sole traders, and freelancers tend to negotiate the budget of the up-coming twelve months with their clients and customers. And of course, the time to look back at the results of the preceding year is ripe, too: which were the successful campaigns, which strategies are worth expanding? In [...]

Crisis management in Web 2.0: thanks to the social web, Internet has become a unique platform for exchanging opinions. Today users are able to share information – freely, globally, and in real time. Companies have to face up to this development. Praise and criticism on part of customers and clients are no longer exclusively uttered [...]

The numbers which are flickering across the screen are definitely impressive. And they are all about the Internet and social media. After merely three years, more than 50 million people listened to their favourite music on an iPod, while it took radio 38 years to reach the same number of users. If the social network [...]

When it comes to the Internet, most people think of real-time data transmission, HD-quality videos, and exact-to-the-minute news from Canberra or Vancouver. After all, the large public does not know the web any differently – in contrast to Rainer Edlinger. The tourism expert used to ride the shallow waves of the Internet when many others [...]

According to the latest statistics of the polling institute ‘Forschungsgruppe Wahlen’, two thirds of all Germans access the World Wide Web regularly. And this already large number continues to rise. For many users, the Internet is the first address when looking for information on products and purchasing goods. As a result, the web is continuously [...]

At home or a work: every new technical device requires intense involvement with theory before the user knows how to employ it professionally. Unfortunately, it happens with some frequency that user manuals are rather a hindrance than a help on your way to a perfectly working system. In order for the customers of HERRMANN Apparatebau [...]

A bare three minutes — that was the time we had to explain all the important features of the Ferry Porsche Congress Center. Under these circumstances, the conception and editing of a web video for the convention center in the heart of picturesque Zell am See was a demanding task. We definitely could not complain [...]