‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]

It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]

15 years ago the American journalist and university lecturer Joshua Quittner published his idea of a ‘way new journalism’ within a mere 7,000 signs. What must have seemed like a glimpse into the crystal ball of online journalism at the time, reads like a quite visionary manifest today. In his essay published in 1995, Quittner [...]

About six months ago we predicted companies striving to promote sustainability in internal communication as well as in their public relations a larger pool of applicants. The line of argumentation in a nutshell: when a company gets involved in environmental protection and encourages its employees to join the common effort, it fosters motivation, improves the [...]

Social media has become a global phenomenon within a very short period of time. Twitter, Facebook and other tools are said to offer possibilities which eluded traditional journalism, which is considered the unofficial ‘fourth power’ in democratic countries after all. Facebook can help to win presidential elections and Twitters promotes the underground struggle against theocratic [...]

Online communication in general and communication in social media in specific have increasingly come to the fore of public relations lately. What are the factors which promise PR to be successful in the social network? Which behaviour is advisable for companies, non-profit organisations or politicians? One frequently cited prerequisite of success is ‘authenticity’. However, this [...]

Journalism is battling for its existence – worldwide. The economic crisis has aggravated this tendency. Many US editorial offices with a long-standing tradition had to close down, among them ‘Tucson Citizen’ and ‘Cincinnati Post‘. Free online papers are generally held liable for this situation and considered the ones to profit from the crisis. Industry giants [...]

More than 100 tourism experts from all fields came together in Eichstätt last weekend to discuss current trends and topics which move the industry. At the 3rd Tourism Barcamp, organized by Prof. Dr. Hans Hopfinger (University of Eichstätt) and the three bright minds of Tourismuszukunft, an e-tourism institute, provocative discussions were welcome in order to [...]

With more and more frequency we are confronted with the statement that in times of social media, public and media relations have changed completely. Some even prophesy the death of traditional public relations facing the increasing proliferation of social media tools. Ten, five or even only two years ago PR used to make use of [...]