Jumping in at the deep end: many of the decision-makers in PR and marketing felt at a loss when they heard about the event KomCamp Untermain for the first time. However, during the course of the day, our participants abandoned their scepticism. Bottom line? The first BarCamp on the banks of the Main river has [...]
This year’s holidays took me on a backpacking tour through Aquitaine in south-western France. Equipped with a tent, a camping mat, sleeping and backpack I discovered four different regions of this gorgeous province on foot. Another piece of equipment which is indispensable to capture the atmosphere and new impressions is a camera, of course.
As a [...]
When the ‘Summer Symposium’ organized by Philipp Müller and Thomas Lüdeke on 4th September came to its end, the participants left with an in-detail insight into the industry. When it came to two central questions, though, the participating representatives of the PR industry seemed to be stuck for a clear answer. The first was ‘What [...]
Not only dyed-in-the-wool ‘digital natives’ are well-acquainted with the expression barcamp. At first sight this event looks like an ordinary conference – but do not judge this book by its cover! There is no key-note speaker, the participants are on a level playing field during the discussions, work out their own short presentations, and on [...]
‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]
Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]
It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]
15 years ago the American journalist and university lecturer Joshua Quittner published his idea of a ‘way new journalism’ within a mere 7,000 signs. What must have seemed like a glimpse into the crystal ball of online journalism at the time, reads like a quite visionary manifest today. In his essay published in 1995, Quittner [...]
About six months ago we predicted companies striving to promote sustainability in internal communication as well as in their public relations a larger pool of applicants. The line of argumentation in a nutshell: when a company gets involved in environmental protection and encourages its employees to join the common effort, it fosters motivation, improves the [...]
Social media has become a global phenomenon within a very short period of time. Twitter, Facebook and other tools are said to offer possibilities which eluded traditional journalism, which is considered the unofficial ‘fourth power’ in democratic countries after all. Facebook can help to win presidential elections and Twitters promotes the underground struggle against theocratic [...]
