Online communication in general and communication in social media in specific have increasingly come to the fore of public relations lately. What are the factors which promise PR to be successful in the social network? Which behaviour is advisable for companies, non-profit organisations or politicians? One frequently cited prerequisite of success is ‘authenticity’. However, this [...]

Journalism is battling for its existence – worldwide. The economic crisis has aggravated this tendency. Many US editorial offices with a long-standing tradition had to close down, among them ‘Tucson Citizen’ and ‘Cincinnati Post‘. Free online papers are generally held liable for this situation and considered the ones to profit from the crisis. Industry giants [...]

More than 100 tourism experts from all fields came together in Eichstätt last weekend to discuss current trends and topics which move the industry. At the 3rd Tourism Barcamp, organized by Prof. Dr. Hans Hopfinger (University of Eichstätt) and the three bright minds of Tourismuszukunft, an e-tourism institute, provocative discussions were welcome in order to [...]

With more and more frequency we are confronted with the statement that in times of social media, public and media relations have changed completely. Some even prophesy the death of traditional public relations facing the increasing proliferation of social media tools. Ten, five or even only two years ago PR used to make use of [...]

It is not only in the communication industry but in practically all areas that Twitter is a dominating topic right now. Even some dyed-in-the-wool Internet users did not expect the 140-character-long messages to be such a resounding success (even though the concept is quite similar to the SMS, the triumph of which would not be [...]

At the turn of the year agencies, sole traders, and freelancers tend to negotiate the budget of the up-coming twelve months with their clients and customers. And of course, the time to look back at the results of the preceding year is ripe, too: which were the successful campaigns, which strategies are worth expanding? In [...]

‘At a pitch, applicants are ripped off’ or ‘A pitch brings advantages for one person only: the winner’ – opinions like these are rather widespread in the communication industry. Many smaller agencies or freelancers steadfastly refuse to consider participating in the pitch presentation of their concepts, draft, or designs in competition with several other agencies [...]

Especially in renowned international companies, the last months have seen a trend emerge in daily public relations: the focus on the topic of ‘sustainability’ in external communication. Automobile manufacturers, chemicals groups, software companies, coating experts: their new products all excel when it comes to sustainability or even contribute actively to a clean environment. Major prestige [...]

A little bit of adventure, a landscape which offers perfect walking pleasures, a destination which is not overrun with tourists. These were the demands we had in our holidays! And this was exactly what we found in Costa Rica – and a lot more. This central-American country located between Nicaragua and Panama is a mere [...]

What can be explained within the scope of 140 signs? Definitely not the whole world, but more than one may expect. 140 signs is the room conceded to every single tweet, i.e. the contributions of the micro-blogging tool twitter. The web service made its great entrance on the worldwide stage in 2008 and there is [...]