Posts Tagged ‘
industry report ’
Feb 8th, 2011 |
By Henning Klein |
Category: Articles in English
The ignition spark was a dispute between actress Barbara Streisand and the photographer Kenneth Adelman. In order to document erosions on the Californian shore, the photographer published aerial shots of the region, which – rather by coincidence – depicted the property of the actress. Streisand filed a suit, called for the deletion of the photo [...]
Tags: crisis management, industry report, reputation, social media, streisand effect
Posted in Articles in English |
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Sep 8th, 2010 |
By Eva Skalsky |
Category: Articles in English
When the ‘Summer Symposium’ organized by Philipp Müller and Thomas Lüdeke on 4th September came to its end, the participants left with an in-detail insight into the industry. When it came to two central questions, though, the participating representatives of the PR industry seemed to be stuck for a clear answer. The first was ‘What [...]
Tags: exchange of ideas, industry report, online public relations, social media
Posted in Articles in English |
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Mar 19th, 2010 |
By Ayenegbe Stephen |
Category: Articles in English
In the category ‘An opinion on’ I generally concentrate on articles from specialised and daily press focussing on topics like PR, marketing, and journalism. Usually they deal with everyday subjects like the use of social media tools in companies or the ‘Death of Journalism’. But interesting topics can be found away from the newspaper rack [...]
Tags: industry report, odd bits, study
Posted in Articles in English |
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Dec 1st, 2009 |
By Ayenegbe Stephen |
Category: Articles in English
Green deeds instead of golden words: Since 1st December we exclusively run on regenerative electricity supplied by ‘Strommixer’. After waste separation and an ecologically reasonable IT infrastructure, the decision to choose a new electricity distributer was a consequent step towards more sustainability in everyday working life.
The ‘green fever’ has infected almost all economic sectors from [...]
Tags: clients, industry report, interoffice mail
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Oct 29th, 2009 |
By Benjamin Knöfler |
Category: Articles in English
Crisis management in Web 2.0: thanks to the social web, Internet has become a unique platform for exchanging opinions. Today users are able to share information – freely, globally, and in real time. Companies have to face up to this development. Praise and criticism on part of customers and clients are no longer exclusively uttered [...]
Tags: digital world, industry report, report, social media, study
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Oct 9th, 2009 |
By Martin Michel |
Category: Articles in English
The numbers which are flickering across the screen are definitely impressive. And they are all about the Internet and social media. After merely three years, more than 50 million people listened to their favourite music on an iPod, while it took radio 38 years to reach the same number of users. If the social network [...]
Tags: digital world, industry report, odd bits, video film
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Sep 23rd, 2009 |
By Martin Michel |
Category: Articles in English
Many companies are scared off by Web 2.0. The catchword ‘loss of control’ is permanently luring in the background menacingly. Others generally prefer to keep their distance to the medium Internet which has become a global forum for an open exchange of opinions. And a third group sees some advantages which are outweighed by disadvantages. [...]
Tags: industry report, review, social media
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Aug 28th, 2009 |
By Ayenegbe Stephen |
Category: Articles in English
Especially in renowned international companies, the last months have seen a trend emerge in daily public relations: the focus on the topic of ‘sustainability’ in external communication. Automobile manufacturers, chemicals groups, software companies, coating experts: their new products all excel when it comes to sustainability or even contribute actively to a clean environment. Major prestige [...]
Tags: exchange of ideas, industry report, study
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Aug 20th, 2009 |
By Christine Noe |
Category: Articles in English
According to the latest statistics of the polling institute ‘Forschungsgruppe Wahlen’, two thirds of all Germans access the World Wide Web regularly. And this already large number continues to rise. For many users, the Internet is the first address when looking for information on products and purchasing goods. As a result, the web is continuously [...]
Tags: digital world, industry report, online public relations, study
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Dec 11th, 2008 |
By Benjamin Knöfler |
Category: Articles in English
Business economics are a simple issue: while business is going well, the associated costs can be a little higher. When there is a drop in turnover, however, you have to economize. At first sight, this is only too logical and a tough blow for the fields of marketing and PR. In the automobile, chemical, and [...]
Tags: industry report, interoffice mail, on business
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