In the category ‘An opinion on’ I generally concentrate on articles from specialised and daily press focussing on topics like PR, marketing, and journalism. Usually they deal with everyday subjects like the use of social media tools in companies or the ‘Death of Journalism’. But interesting topics can be found away from the newspaper rack [...]

Green deeds instead of golden words: Since 1st December we exclusively run on regenerative electricity supplied by ‘Strommixer’. After waste separation and an ecologically reasonable IT infrastructure, the decision to choose a new electricity distributer was a consequent step towards more sustainability in everyday working life. The ‘green fever’ has infected almost all economic sectors [...]

Crisis management in Web 2.0: thanks to the social web, Internet has become a unique platform for exchanging opinions. Today users are able to share information – freely, globally, and in real time. Companies have to face up to this development. Praise and criticism on part of customers and clients are no longer exclusively uttered [...]

The numbers which are flickering across the screen are definitely impressive. And they are all about the Internet and social media. After merely three years, more than 50 million people listened to their favourite music on an iPod, while it took radio 38 years to reach the same number of users. If the social network [...]

Many companies are scared off by Web 2.0. The catchword ‘loss of control’ is permanently luring in the background menacingly. Others generally prefer to keep their distance to the medium Internet which has become a global forum for an open exchange of opinions. And a third group sees some advantages which are outweighed by disadvantages. [...]

Especially in renowned international companies, the last months have seen a trend emerge in daily public relations: the focus on the topic of ‘sustainability’ in external communication. Automobile manufacturers, chemicals groups, software companies, coating experts: their new products all excel when it comes to sustainability or even contribute actively to a clean environment. Major prestige [...]

According to the latest statistics of the polling institute ‘Forschungsgruppe Wahlen’, two thirds of all Germans access the World Wide Web regularly. And this already large number continues to rise. For many users, the Internet is the first address when looking for information on products and purchasing goods. As a result, the web is continuously [...]

Business economics are a simple issue: while business is going well, the associated costs can be a little higher. When there is a drop in turnover, however, you have to economize. At first sight, this is only too logical and a tough blow for the fields of marketing and PR. In the automobile, chemical, and [...]

Communication and an exchange of experiences instead of playing hardball: the companies on the banks of the River Main in Lower Franconia have read the signs of the times. In the automation and automotive industries as well as in IT and logistics, the most innovative companies of the region have united in networks. Their aim: [...]

Even though they have not celebrated their 30th anniversary yet, e-mails have already become an absolutely indispensable means of communication for many companies. The advantages are obvious: it is a matter of seconds to send an e-mail off, documents can be attached easily, and the addressees can decide themselves when they want to answer or [...]