The battle for link sovereignty: Publishers vs. news aggregators
Feb 19th, 2010 | By Martin Michel | Category: Articles in EnglishIn press agencies and offices, they are common PR practise: clippings. They are used to document your work, analyse coverage, monitor conveyed messages etc. Many agencies have specialized in media monitoring services and systematically browse the landscape of print, TV, radio and online publications at minute intervals. The keywords are defined by their clients who [...]
