We all have been in a similar situation, haven’t we? The closer we get to a deadline, the more susceptible we are to the little distractions of everyday life or to the grave doubts about everything we have achieved in this current project so far. Denise Jacobs, web design trainer and author of The CSS [...]
Life increasingly takes place on the Internet. Modern users interact on many different channels simultaneously – on Twitter, Facebook and Xing or by sending e-mails. But what happens to user profiles when their owners die in real life? In the past three years several agencies have discovered a niche in the market and developed an [...]
‘Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures.’ (Michael Brenner)
Since this year at the latest, social media finds itself in the mainstream of the communication and media industry. There are few studies which do not praise the great opportunities offered by Twitter, Facebook and similar platforms. It did not [...]
Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]
It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]
15 years ago the American journalist and university lecturer Joshua Quittner published his idea of a ‘way new journalism’ within a mere 7,000 signs. What must have seemed like a glimpse into the crystal ball of online journalism at the time, reads like a quite visionary manifest today. In his essay published in 1995, Quittner [...]
In the category ‘An opinion on’ I generally concentrate on articles from specialised and daily press focussing on topics like PR, marketing, and journalism. Usually they deal with everyday subjects like the use of social media tools in companies or the ‘Death of Journalism’. But interesting topics can be found away from the newspaper rack [...]
180.000 visitors in the exhibition halls in Berlin – that is a record. Now that the world’s largest travel exhibition came to its close on Sunday, the time has come for us to take stock. knoefler-journalist has presented itself for the very first time to the public at large. Based on our services for our [...]
About six months ago we predicted companies striving to promote sustainability in internal communication as well as in their public relations a larger pool of applicants. The line of argumentation in a nutshell: when a company gets involved in environmental protection and encourages its employees to join the common effort, it fosters motivation, improves the [...]
Social media has become a global phenomenon within a very short period of time. Twitter, Facebook and other tools are said to offer possibilities which eluded traditional journalism, which is considered the unofficial ‘fourth power’ in democratic countries after all. Facebook can help to win presidential elections and Twitters promotes the underground struggle against theocratic [...]
