Posts Tagged ‘ odd bits ’

Communication for free and without limits

Jun 17th, 2010 | By Ayenegbe Stephen | Category: Articles in English

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]



The logo of the World Cup on your own homepage: enjoying the matches instead of fighting over trademark issues

Jun 9th, 2010 | By Ayenegbe Stephen | Category: Articles in English

It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]



Quittner’s visions: the birth of way new journalism

May 21st, 2010 | By Ayenegbe Stephen | Category: Articles in English

15 years ago the American journalist and university lecturer Joshua Quittner published his idea of a ‘way new journalism’ within a mere 7,000 signs. What must have seemed like a glimpse into the crystal ball of online journalism at the time, reads like a quite visionary manifest today. In his essay published in 1995, Quittner [...]



An opinion on: PR in music business or ‘It’s a long way to the top…’

Mar 19th, 2010 | By Ayenegbe Stephen | Category: Articles in English

In the category ‘An opinion on’ I generally concentrate on articles from specialised and daily press focussing on topics like PR, marketing, and journalism. Usually they deal with everyday subjects like the use of social media tools in companies or the ‘Death of Journalism’. But interesting topics can be found away from the newspaper rack [...]



Business talk in the capital: thank you for your interest at the ITB

Mar 16th, 2010 | By Benjamin Knöfler | Category: Articles in English

180.000 visitors in the exhibition halls in Berlin – that is a record. Now that the world’s largest travel exhibition came to its close on Sunday, the time has come for us to take stock. knoefler-journalist has presented itself for the very first time to the public at large. Based on our services for our [...]



Authenticity and sustainability thanks to increased commitment of employees

Mar 11th, 2010 | By Ayenegbe Stephen | Category: Articles in English

About six months ago we predicted companies striving to promote sustainability in internal communication as well as in their public relations a larger pool of applicants. The line of argumentation in a nutshell: when a company gets involved in environmental protection and encourages its employees to join the common effort, it fosters motivation, improves the [...]



Dropout report: ‘Twitter is boring!’

Mar 4th, 2010 | By Ayenegbe Stephen | Category: Articles in English

Social media has become a global phenomenon within a very short period of time. Twitter, Facebook and other tools are said to offer possibilities which eluded traditional journalism, which is considered the unofficial ‘fourth power’ in democratic countries after all. Facebook can help to win presidential elections and Twitters promotes the underground struggle against theocratic [...]



An opinion on: views and prospects of 2010

Dec 16th, 2009 | By Ayenegbe Stephen | Category: Articles in English

At the turn of the year agencies, sole traders, and freelancers tend to negotiate the budget of the up-coming twelve months with their clients and customers. And of course, the time to look back at the results of the preceding year is ripe, too: which were the successful campaigns, which strategies are worth expanding? In [...]



Social Media has come to stay

Oct 9th, 2009 | By Martin Michel | Category: Articles in English

The numbers which are flickering across the screen are definitely impressive. And they are all about the Internet and social media. After merely three years, more than 50 million people listened to their favourite music on an iPod, while it took radio 38 years to reach the same number of users. If the social network [...]



An opinion on: ‘Journalists don’t engage in PR!

Apr 14th, 2009 | By Ayenegbe Stephen | Category: Articles in English

‘Good against bad’: the never-ending battle between PR people and journalists has been fuelled lately in an article published in the Berliner Zeitung (BZ) newspaper. ‘That is nothing but PR’ is a popular statement among purists in the writing fraternity. The intuitive response of the companies’ representatives comes without delay: ‘If it was not for [...]