At the turn of the year agencies, sole traders, and freelancers tend to negotiate the budget of the up-coming twelve months with their clients and customers. And of course, the time to look back at the results of the preceding year is ripe, too: which were the successful campaigns, which strategies are worth expanding? In [...]

The numbers which are flickering across the screen are definitely impressive. And they are all about the Internet and social media. After merely three years, more than 50 million people listened to their favourite music on an iPod, while it took radio 38 years to reach the same number of users. If the social network [...]

‘Good against bad’: the never-ending battle between PR people and journalists has been fuelled lately in an article published in the Berliner Zeitung (BZ) newspaper. ‘That is nothing but PR’ is a popular statement among purists in the writing fraternity. The intuitive response of the companies’ representatives comes without delay: ‘If it was not for [...]

Even though our metier is the written word, really, I cannot deny that at some point image editing in my beloved ‘Word’ programme was not an alternative anymore. Fortunately, the most common tasks are to remove red eyes, crop pictures or reduce their size rather than merging the body of a kangaroo with the head [...]

What can be explained within the scope of 140 signs? Definitely not the whole world, but more than one may expect. 140 signs is the room conceded to every single tweet, i.e. the contributions of the micro-blogging tool twitter. The web service made its great entrance on the worldwide stage in 2008 and there is [...]

Is there anyone who doesn’t know this phenomenon? Your computer acts up and you turn to the cyber community in anticipation of help. After hours of searching different forums the much-longed-for answer seems to be close – but then, the link is only available for members of the site. There is no way around signing [...]

Just imagine all the mischief and horseplay you have ever committed in your life were recorded meticulously and could be retrieved after years and years. Impossible? You could not be more mistaken! This week one of our clients wanted to know why his ‘old’ website with the out-dated CI could still be found after he [...]

Actually, I was just browsing the Internet a little. Checking out what’s new here and what is written there. And suddenly it popped up out of the depth of the World Wide Web: the post from our colleague Ernst Probst from Hessian Wiesbaden. In his public-relations blog he describes the work of ‘Digital Upgrade’ in [...]