Many new contacts, enthusiastic media, and wide-eyed visitors: our clients, partners and ourselves, of course, can affirm that we gained a lot from this year’s ITB in Berlin. Together with our colleagues of ‘das modular’ from Hattersheim, the holiday destination Zell am See-Kaprun and the TAUERN SPA Kaprun we welcomed guests at our booth at [...]

His love for the German language caused Henning Klein to apply for a place at the University of Leipzig. When accepted, he did not hesitate a moment to leave his native Saarland to study German philology, journalism, and onomatology in Saxony.

Spending her time idly is most definitely not Anastasija’s cup of tea. Since she was 14 years old, she has had a casual job on a regular basis. During her studies she got an insight into the field of public relations during internships in several companies and institutions such as the municipal archive of Aschaffenburg. [...]

‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]

Journalism is battling for its existence – worldwide. The economic crisis has aggravated this tendency. Many US editorial offices with a long-standing tradition had to close down, among them ‘Tucson Citizen’ and ‘Cincinnati Post‘. Free online papers are generally held liable for this situation and considered the ones to profit from the crisis. Industry giants [...]

It is not only in the communication industry but in practically all areas that Twitter is a dominating topic right now. Even some dyed-in-the-wool Internet users did not expect the 140-character-long messages to be such a resounding success (even though the concept is quite similar to the SMS, the triumph of which would not be [...]

When it comes to the Internet, most people think of real-time data transmission, HD-quality videos, and exact-to-the-minute news from Canberra or Vancouver. After all, the large public does not know the web any differently – in contrast to Rainer Edlinger. The tourism expert used to ride the shallow waves of the Internet when many others [...]

Statistically every eighth woman in Germany is diagnosed with breast cancer at some point in her life. Despite this fact only a minority takes advantage of regular preventive check-ups. The reasons for this are manifold: some feel uneasy during mammographic screening; others fear the exposure to radiation. Modern magnetic resonance mammography (MRM) is a promising [...]

‘At a pitch, applicants are ripped off’ or ‘A pitch brings advantages for one person only: the winner’ – opinions like these are rather widespread in the communication industry. Many smaller agencies or freelancers steadfastly refuse to consider participating in the pitch presentation of their concepts, draft, or designs in competition with several other agencies [...]