‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]

Journalism is battling for its existence – worldwide. The economic crisis has aggravated this tendency. Many US editorial offices with a long-standing tradition had to close down, among them ‘Tucson Citizen’ and ‘Cincinnati Post‘. Free online papers are generally held liable for this situation and considered the ones to profit from the crisis. Industry giants [...]

It is not only in the communication industry but in practically all areas that Twitter is a dominating topic right now. Even some dyed-in-the-wool Internet users did not expect the 140-character-long messages to be such a resounding success (even though the concept is quite similar to the SMS, the triumph of which would not be [...]

When it comes to the Internet, most people think of real-time data transmission, HD-quality videos, and exact-to-the-minute news from Canberra or Vancouver. After all, the large public does not know the web any differently – in contrast to Rainer Edlinger. The tourism expert used to ride the shallow waves of the Internet when many others [...]

Statistically every eighth woman in Germany is diagnosed with breast cancer at some point in her life. Despite this fact only a minority takes advantage of regular preventive check-ups. The reasons for this are manifold: some feel uneasy during mammographic screening; others fear the exposure to radiation. Modern magnetic resonance mammography (MRM) is a promising [...]

‘At a pitch, applicants are ripped off’ or ‘A pitch brings advantages for one person only: the winner’ – opinions like these are rather widespread in the communication industry. Many smaller agencies or freelancers steadfastly refuse to consider participating in the pitch presentation of their concepts, draft, or designs in competition with several other agencies [...]

550.000 recipients from ten different language areas: this is a rather impressive mailing list even for a large company. To make sure that the recipients’ inboxes always brim with up-to-date news, one of the 30 major German companies trading on the Frankfurt Stock Exchange relies on our know-how and expertise when it comes to writing [...]

Our long-year client, the Zell am See-Kaprun GmbH, pursues a new concept with its great Hiking Season Opening from 25th to 28th June 2009: not only skiers and snowboarders will be able to enjoy an amazing opening event. This year, the tourism association has bent over backwards to offer summer sports athletes the opportunity to [...]

Efficient internal communication is a definite competitive advantage – the better it is organized, the smoother does the workflow run. The latest study conducted by the German academy for executives in economy (‘Die Akademie für Führungskräfte’) ‘Akademie-Studie 2008′ grants an insight into the status quo of information exchange between superiors and employees on the executive [...]