Business economics are a simple issue: while business is going well, the associated costs can be a little higher. When there is a drop in turnover, however, you have to economize. At first sight, this is only too logical and a tough blow for the fields of marketing and PR. In the automobile, chemical, and [...]

Successful from tradition – this holds true for the Wastlwirt in St. Michael in Austria just like for our editorial team. After the relaunch of its trademark, the four-star hotel and restaurant in picturesque Lungau speaks the language of knoefler-journalist. All the texts of the new website as well as the content of the latest [...]

Before his university studies he used to forge steal and iron, today he shapes the success of our clients: Andreas Göbel is a new communication pro in the continually growing team of knoefler-journalist. In October 2008 he quit his job at an online agency in Hamburg to join us in Nordring in Niedernberg. And what’s [...]

Some days ago we received a letter from our colleague Errol Barnett asking for help with his latest project. For ‘WorldView’ on iReport.com, the CNN correspondent relies on cooperation from all around the globe. What does the world think about the USA in times of the financial crisis? What is the people’s view on the [...]

Niedernberg is not in line with the trend. For many small towns this would be a reason for major concern. But in our case this is really good news. While elsewhere everybody is speaking about stagnation and recession, the role-model community on the banks of the river Main is experiencing a constant uplift. This year [...]

A playground for big boys – that is the impression you inevitably get when visiting the ‘International Trade Fair for Assembling and Handling Technology’ MOTEK 2008 in Stuttgart. Things seemed to move at their own will, stopped in midair as if by magic – curious sights and sounds around every corner. In short: the exhibition [...]

It was an impressive time for our journalists and photographers. For several weeks we were so happy as to travel the host country of the Football World Cup 2010. By now, all the members of the ‘entdecke- die Reisemagazine’ team have returned to their desks Sadly, however, we have to say that the first issue [...]

Communication designed with passion and enthusiasm has a strong attraction. Thanks to this fact, our involvement with GERWAH GmbH in Grosswallstadt will increase in the coming months. In the future we’ll not only take care of the company’s public relations but also give advice on their over-all communication. The customers who, for their part, also [...]

The ITB is the ultimate trade fair for tourism: 177,891 guests from 186 different countries came to the exhibition halls in Berlin. There was only one thing that took the visitors by surprise: all the means of public transport in the capital were hit by strikes. The traffic chaos cast a cloud over the popular [...]

For many years, we have been supporting Zell am See-Kaprun in the areas of text, conception, and international PR. It is only a week now, that the holiday region entered the public stage with its new trademark. On press releases and advertising posters as well as online the tourists’ recreational paradise is wearing a new [...]