Jumping in at the deep end: many of the decision-makers in PR and marketing felt at a loss when they heard about the event KomCamp Untermain for the first time. However, during the course of the day, our participants abandoned their scepticism. Bottom line? The first BarCamp on the banks of the Main river has [...]
An industry in motion: this was the impression that visitors of the international exhibition for metal working AMB in Stuttgart could not avoid. Not only could the exhibitors’ booths displaying clattering objects with colourfully flashing displays easily compete with the toy department of any modern store. What was even more impressive to see was the [...]
When the ‘Summer Symposium’ organized by Philipp Müller and Thomas Lüdeke on 4th September came to its end, the participants left with an in-detail insight into the industry. When it came to two central questions, though, the participating representatives of the PR industry seemed to be stuck for a clear answer. The first was ‘What [...]
‘Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures.’ (Michael Brenner)
Since this year at the latest, social media finds itself in the mainstream of the communication and media industry. There are few studies which do not praise the great opportunities offered by Twitter, Facebook and similar platforms. It did not [...]
JAKOB GROUP boasts a wide portfolio. From driving, clamping, and automation technology to such innovative fields like vacuum technology the group of seven medium-sized companies offers many groundbreaking solutions in engineering. The combination of pioneers and classic companies creates priceless synergies which guarantee customers great advantages.
As the new communication agency we are facing a special [...]
‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]
Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]
It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]
How can you motivate people to change their behaviour especially when it has become daily routine? That is for instance taking the escalator instead of the stairs, leaving waste lying around on the park bench instead of throwing it in a bin or breaking the speed limit on the way to work since you are [...]
180.000 visitors in the exhibition halls in Berlin – that is a record. Now that the world’s largest travel exhibition came to its close on Sunday, the time has come for us to take stock. knoefler-journalist has presented itself for the very first time to the public at large. Based on our services for our [...]
