To stand out from the crowd: this was our philosophy when planning the booth of HERRMANN Apparatebau GmbH (HAB) for the MEDICA 2009. Our conclusion: after several very busy days of planning and implementing ideas, we are quite happy with the outcome. Our client as well as visitors of the fair have been enthralled with [...]

‘This is the smartest and most efficient blogger campaign I have ever seen’, is one of the first reactions of a German blogger to this creative marketing strategy. Our client Zell am See-Kaprun Tourismus GmbH is making the test: what is a trip to Pinzgau like when holidaymakers leave their cars in the garage? ‘Plane [...]

Statistically every eighth woman in Germany is diagnosed with breast cancer at some point in her life. Despite this fact only a minority takes advantage of regular preventive check-ups. The reasons for this are manifold: some feel uneasy during mammographic screening; others fear the exposure to radiation. Modern magnetic resonance mammography (MRM) is a promising [...]

The development of the castlecamp is a mirror for the development and tendencies on the Internet: more and more people participate actively. The web is widely known by now. But what is the castlecamp? It is Kaprun’s own version of the so-called ‘barcamp’. The idea behind it is as simple as it is successful. At [...]

At home or a work: every new technical device requires intense involvement with theory before the user knows how to employ it professionally. Unfortunately, it happens with some frequency that user manuals are rather a hindrance than a help on your way to a perfectly working system. In order for the customers of HERRMANN Apparatebau [...]

550.000 recipients from ten different language areas: this is a rather impressive mailing list even for a large company. To make sure that the recipients’ inboxes always brim with up-to-date news, one of the 30 major German companies trading on the Frankfurt Stock Exchange relies on our know-how and expertise when it comes to writing [...]

Our long-year client, the Zell am See-Kaprun GmbH, pursues a new concept with its great Hiking Season Opening from 25th to 28th June 2009: not only skiers and snowboarders will be able to enjoy an amazing opening event. This year, the tourism association has bent over backwards to offer summer sports athletes the opportunity to [...]

A fresh layout, informative content, clearly structured: the new homepage of our client HAB HERRMANN Apparatebau GmbH (HAB) is something to be proud of. ‘Do good and talk about it’, as the saying goes. This principle is especially true in public relations. So the main object was informing longstanding clients as well as recently interested [...]

Successful from tradition – this holds true for the Wastlwirt in St. Michael in Austria just like for our editorial team. After the relaunch of its trademark, the four-star hotel and restaurant in picturesque Lungau speaks the language of knoefler-journalist. All the texts of the new website as well as the content of the latest [...]

Some days ago we received a letter from our colleague Errol Barnett asking for help with his latest project. For ‘WorldView’ on iReport.com, the CNN correspondent relies on cooperation from all around the globe. What does the world think about the USA in times of the financial crisis? What is the people’s view on the [...]