‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]

It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]

How can you motivate people to change their behaviour especially when it has become daily routine? That is for instance taking the escalator instead of the stairs, leaving waste lying around on the park bench instead of throwing it in a bin or breaking the speed limit on the way to work since you are [...]

15 years ago the American journalist and university lecturer Joshua Quittner published his idea of a ‘way new journalism’ within a mere 7,000 signs. What must have seemed like a glimpse into the crystal ball of online journalism at the time, reads like a quite visionary manifest today. In his essay published in 1995, Quittner [...]

Der Deutsche Rat für Public Relations, kurz DRPR, hat in seiner Funktion als oberster Aufseher und Hüter über die Einhaltung von Selbstverpflichtungen wie dem Code de Lisbonne eine neue Richtlinie zu ‘PR in digitalen Medien und Netzwerken’ herausgegeben. Nachdem schon lange vor der Veröffentlichung heiß über das Papier diskutiert worden war, kann es nun auch [...]

180.000 visitors in the exhibition halls in Berlin – that is a record. Now that the world’s largest travel exhibition came to its close on Sunday, the time has come for us to take stock. knoefler-journalist has presented itself for the very first time to the public at large. Based on our services for our [...]

Social media has become a global phenomenon within a very short period of time. Twitter, Facebook and other tools are said to offer possibilities which eluded traditional journalism, which is considered the unofficial ‘fourth power’ in democratic countries after all. Facebook can help to win presidential elections and Twitters promotes the underground struggle against theocratic [...]

Online communication in general and communication in social media in specific have increasingly come to the fore of public relations lately. What are the factors which promise PR to be successful in the social network? Which behaviour is advisable for companies, non-profit organisations or politicians? One frequently cited prerequisite of success is ‘authenticity’. However, this [...]

On 25th February at 6 pm our long-standing partner ‘das modular’ is inviting guests to its in-house exhibition ‘Pieps-Schau’. Do not be misled by the title! It may sound similar to peep show but instead ‘bare facts’, the event management pros are staging a one-of-a-kind firework of presentations – on the topic of Twitter among [...]