The social web has changed the marketing environment substantially in the last years. There are few other communication instruments which are equally efficient when it comes to coverage and the possibilities for image cultivation, mainstream fame, customer care and contact. However, it looks like this new option is neglected by many companies in Germany as [...]

Christmas is approaching with giant strides and Advent mood is spreading in our offices. There are plates with Christmas biscuits on each desk and a web find gave our boss the idea to elf some of his busy bees. Thus our team has taken to the dance floor dressed in funny costumes. Don’t we cut [...]

Internet Explorer and Firefox fall short when it comes to your individual requirements? Well, then RockMelt may be an alternative. This new browser has been geared to the needs of the social media community. For the time being, a beta version is available for Windows as well as for Mac OS X. If we have [...]

When the ‘Summer Symposium’ organized by Philipp Müller and Thomas Lüdeke on 4th September came to its end, the participants left with an in-detail insight into the industry. When it came to two central questions, though, the participating representatives of the PR industry seemed to be stuck for a clear answer. The first was ‘What [...]

Not only dyed-in-the-wool ‘digital natives’ are well-acquainted with the expression barcamp. At first sight this event looks like an ordinary conference – but do not judge this book by its cover! There is no key-note speaker, the participants are on a level playing field during the discussions, work out their own short presentations, and on [...]

Acquiring new clients, setting up a business plan, taking marketing measures in Web 2.0: not only professional newcomers but especially those who have already been working for several years and thus are well experienced in their field may toy with the idea of becoming their own boss. By staging its informative workshop series ‘Grünes Licht’ [...]

‘Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures.’ (Michael Brenner)
Since this year at the latest, social media finds itself in the mainstream of the communication and media industry. There are few studies which do not praise the great opportunities offered by Twitter, Facebook and similar platforms. It did not [...]

‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

Nowadays, communication experts generally consider social media and online public relations a useful additional feature to classic measures. However, especially for organisations which have little or no budget for public relations at their disposal, online communication can be an efficient means for their success, too. Our US-American colleague Lisa Wilmore recently described this phenomenon in [...]

It is only a few days to go until the World Cup in distant South Africa will kick off. Many of us are already giddy with excitement. Sports fans are looking forward to breathtaking matches between competing top stars from all over the globe and revellers are hoping for a repetition of the four-week ‘Summer [...]