More than 100 tourism experts from all fields came together in Eichstätt last weekend to discuss current trends and topics which move the industry. At the 3rd Tourism Barcamp, organized by Prof. Dr. Hans Hopfinger (University of Eichstätt) and the three bright minds of Tourismuszukunft, an e-tourism institute, provocative discussions were welcome in order to [...]

With more and more frequency we are confronted with the statement that in times of social media, public and media relations have changed completely. Some even prophesy the death of traditional public relations facing the increasing proliferation of social media tools. Ten, five or even only two years ago PR used to make use of [...]

It is not only in the communication industry but in practically all areas that Twitter is a dominating topic right now. Even some dyed-in-the-wool Internet users did not expect the 140-character-long messages to be such a resounding success (even though the concept is quite similar to the SMS, the triumph of which would not be [...]

At the turn of the year agencies, sole traders, and freelancers tend to negotiate the budget of the up-coming twelve months with their clients and customers. And of course, the time to look back at the results of the preceding year is ripe, too: which were the successful campaigns, which strategies are worth expanding? In [...]

Crisis management in Web 2.0: thanks to the social web, Internet has become a unique platform for exchanging opinions. Today users are able to share information – freely, globally, and in real time. Companies have to face up to this development. Praise and criticism on part of customers and clients are no longer exclusively uttered [...]

‘This is the smartest and most efficient blogger campaign I have ever seen’, is one of the first reactions of a German blogger to this creative marketing strategy. Our client Zell am See-Kaprun Tourismus GmbH is making the test: what is a trip to Pinzgau like when holidaymakers leave their cars in the garage? ‘Plane [...]

Many companies are scared off by Web 2.0. The catchword ‘loss of control’ is permanently luring in the background menacingly. Others generally prefer to keep their distance to the medium Internet which has become a global forum for an open exchange of opinions. And a third group sees some advantages which are outweighed by disadvantages. [...]

The development of the castlecamp is a mirror for the development and tendencies on the Internet: more and more people participate actively. The web is widely known by now. But what is the castlecamp? It is Kaprun’s own version of the so-called ‘barcamp’. The idea behind it is as simple as it is successful. At [...]