‘Social media has established itself as a regular working tool in editorial departments’, says ‘news aktuell’ in a recently published article. The service of the German Press Agency quotes the results of the survey ‘Medien-Trendmonitor 2010 – Journalismus in einem neuen Informationszeitalter’ (‘Media trend monitoring 2010 – journalism in a new information age’, available in [...]

In the category ‘An opinion on’ I generally concentrate on articles from specialised and daily press focussing on topics like PR, marketing, and journalism. Usually they deal with everyday subjects like the use of social media tools in companies or the ‘Death of Journalism’. But interesting topics can be found away from the newspaper rack [...]

About six months ago we predicted companies striving to promote sustainability in internal communication as well as in their public relations a larger pool of applicants. The line of argumentation in a nutshell: when a company gets involved in environmental protection and encourages its employees to join the common effort, it fosters motivation, improves the [...]

Journalism is battling for its existence – worldwide. The economic crisis has aggravated this tendency. Many US editorial offices with a long-standing tradition had to close down, among them ‘Tucson Citizen’ and ‘Cincinnati Post‘. Free online papers are generally held liable for this situation and considered the ones to profit from the crisis. Industry giants [...]

Crisis management in Web 2.0: thanks to the social web, Internet has become a unique platform for exchanging opinions. Today users are able to share information – freely, globally, and in real time. Companies have to face up to this development. Praise and criticism on part of customers and clients are no longer exclusively uttered [...]

Especially in renowned international companies, the last months have seen a trend emerge in daily public relations: the focus on the topic of ‘sustainability’ in external communication. Automobile manufacturers, chemicals groups, software companies, coating experts: their new products all excel when it comes to sustainability or even contribute actively to a clean environment. Major prestige [...]

According to the latest statistics of the polling institute ‘Forschungsgruppe Wahlen’, two thirds of all Germans access the World Wide Web regularly. And this already large number continues to rise. For many users, the Internet is the first address when looking for information on products and purchasing goods. As a result, the web is continuously [...]

Efficient internal communication is a definite competitive advantage – the better it is organized, the smoother does the workflow run. The latest study conducted by the German academy for executives in economy (‘Die Akademie für Führungskräfte’) ‘Akademie-Studie 2008′ grants an insight into the status quo of information exchange between superiors and employees on the executive [...]

Even though they have not celebrated their 30th anniversary yet, e-mails have already become an absolutely indispensable means of communication for many companies. The advantages are obvious: it is a matter of seconds to send an e-mail off, documents can be attached easily, and the addressees can decide themselves when they want to answer or [...]

The online editor is a jack of all trades! That is the result of a research conducted on behalf of the consultation agency ‘aexea’ and the online portal ‘contentmanager.de’ – even though the phrasing was more moderate, of course. According to the study, they are ‘true all-rounders’, who know how to coordinate many different tasks [...]